Primary mark
Brand system
Field signal, not generic SaaS polish.
RebateOps should look disciplined, trustworthy, and operational. The identity is built around the field-to-office handoff where rebate paperwork tends to break down.
Dark lockup
Light lockup
Voice
Say the useful thing clearly.
Core descriptor
`Field-to-office workflow for rebate paperwork`
Primary tagline
`Submission-readiness workflow for HVAC rebate paperwork`
Short pitch
`Make rebate paperwork feel like an operating system, not a scavenger hunt.`
Safe promise
`Prepare, track, collect, and draft with discipline.`
Palette
Signal orange, patina green, slate ink.
Ink
#11222c
Signal orange
#e36a2f
Patina green
#1f7064
Brass
#b98e4b
Rules
Trust comes from discipline, not hype.
Use
submission-ready, blocker, packet-prep, field-to-office, review-first, operator-visible
Avoid
guaranteed, effortless, instant approvals, fully autonomous, magic, done without review
Type
Fraunces for authority, Manrope for clarity, IBM Plex Mono for system accents.
Collateral
Every outward-facing asset should use the same signature, lockup, and safe claims language.